njorda.net
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About njorda

njorda.net

Welcome to my little corner of the internet where I share the random things I’m into: personal projects, hobbies, food, travels, thoughts, opinions, and the occasional product review. It’s a mix, and that’s the fun of it.

Work in a nutshell

I’ve worked in marketing and performance analytics since 2015, after graduating from Eastern Michigan University with a dual major in finance and marketing. After years on the agency side and time at Ford Motor Company focusing on campaign measurement, I’m now at Google. I love being at the forefront of technology and the blend of data, experimentation, and impact.

My general vibe

I’m a serial hobbyist who takes the 80/20 rule to the limit. I’m a proud jack-of-many-trades and a master of the stuff I do for work. I like learning, tinkering, and building systems that make life a little smoother.

Things I’m into

Technology

hardware & code

Consumer tech nerd to the fullest. I was installing Linux on laptops at 12 and still have too many gadgets around the house. I binge videos, devour podcasts, and read all the news. Faithful Verge reader. I love retro tech deep dives. Software and hardware? Yes.

Productivity & Systems

workflows

Forever tweaking systems. Lists, databases, automation, AI, smart tools… the process is the point now, not just the outcome. I run a headless server for media as well as Antigravity for any type of automation I feel like.

Running

endurance

Track and cross-country in high school turned into half and full marathons as an adult.

Strength Training

fitness

When I’m not training for a race, I’m in the basement lifting barbells and dumbbells. Your body is like a 401k—invest in muscle now for later, inspired by Jordan at Barbell Medicine.

Sports

fandom

NFL: New England Patriots and Detroit Lions. College: Michigan Wolverines and Eastern Michigan Eagles. Family affiliations explain the split loyalties.

Writing

craft

I always have a writing project. Blogs, satire, journals—you name it, I’ve dabbled. Am I good? Doesn’t matter. It’s fun.

Gaming

retro & pc

Not “a gamer,” but I play games. PC with Steam, lots of Guild Wars 2, plus retro on the Retroid Pocket and Miyoo Mini+. More into RPGs than twitchy FPS.

Food & Drinks

culinary

I eat everything and love trying new cuisines while traveling. At home, I make pizza and bread and lean toward savory bakes.

Outdoors

trails

Hiking, camping, fishing, kayaking, swimming, biking, backpacking. If it’s outside, I’m game.

Music

sound

A lot of electronic: House and Techno. Also alt rock, indie, indie pop, and dream pop.

Travel

wanderlust

My wife and I aim for at least one international trip a year, plus lots of U.S. trips. Favorites: Japan, Iceland, Costa Rica.

Movies

cinema

Sci-fi, drama, comedy. All-time favorites include Blade Runner (both), Dune (the new ones), and Star Wars.

Photography

fujifilm

Long-time interest that clicked in 2025 when I picked up a Fujifilm X-T30 II and a couple lenses. After many books, videos, and practice hours, I now take slightly less bad photos—and love the process.

Skiing

slopes

I live in flat Michigan but chase mountains with an Ikon pass when I can, out West or up to Boyne. I actually got back into running to build ski fitness.

Why I write here

This site is a home base for documenting, thinking out loud, and sharing what I learn. If any of it helps or entertains, even better. If not, I still had fun making it.

You can find new posts on the blog and shorter updates on Bluesky.

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